Home » Program for Prognosis and Monitoring of Rheumatoid Arthritis

Challenge

Developer of new protein marker and signature algorithm for RA wanted a complete strategy for product launch including business case, coordination of regulatory strategy, marketing / sales plan, stakeholder training and logistics / distribution program post launch.

Solution

Utilizing our proprietary One Page Strategy Process, provided a complete roadmap for successful launch of the new product including timeline and budgets for each of the primary elements of the program as well as a staffing plan to assure a most cost effective manner of bringing in and training the necessary support personnel.

Outcome

Company completed a successful launch of the product (on time and under budget) into the RA market segment with sales exceeding $100mm by the end of Year 2 post launch and setting up the acquisition of the organization by a major pharmaceutical group to complement their new RA solutions suite.