Field SF
Given the complexities and evolution of the selling process, the field sales organization requires a much broader scope in communications with in-house personnel as well as multiple contacts with customer sites. In collaboration with one of our key strategic partners, NorthStar has developed a Customer Facing Modeling approach that allows real-time knowledge sharing and management with anyone within the system having the need to know the most current communications and actions concerning specific customers.

We work with you to define the scope and hierarchy of communications as well as the levels of security desired. While customized to meet your needs, the system interfaces with your existing Data Base Management and / or CRM processes.


Value Chain
Many organizations are finding it advantageous to allow improved communications and knowledge sharing across the entire Value Chain (Suppliers to your Customer's Customer). Organizations need to become much more tightly integrated in order to achieve this level of cooperation while better meeting the needs of each node within the Value Chain. Setting themselves up as the keeper and facilitator of this knowledge base often provides additional sources of competitive advantage by improving accuracy and response times as well as more accurate order processing and production / delivery scheduling.

Expanding the CRM approach to encompass Value Chain Modeling, allows real-time access combining the MRP as well as CRM functions within the organization and its business partners. We work with you to define the scope and hierarchy of communications as well as the levels of security desired. While customized to meet your needs, the system interfaces with your existing Data Base Management / CRM / MRP / ERP processes.

eCRM
"CRM" has received mixed reviews over the past few years due primarily to empty promises and the high costs associated with implementation. However, new technologies that allow for the integration of new applications into existing legacy systems now represents a viable methodology to fulfill the promises of the past few years. Rather than utilizing proprietary standards, this new paradigm includes open systems, open sources, open standards and open services. This, in turn, allows for improved modeling and implementation capabilities.

These are also scalable so that an organization can implement additional applications along the eBusiness Transition Model as the need arrives. For example, your Web Site could have a direct link to your legacy system, allow retrieval of information from your internal data bases, and using secure protocols, allow for the transmission of data / knowledge between your company and your customer or other businesses. This increases efficiency, customer satisfaction as well as organizational profitability.